DADO
US Brand Transformation & Digital Growth
Led the US brand development and marketing expansion of a luxury bath company originally known as DADOquartz in South Africa. Created and launched the full brand identity, built the digital experience, and directed cross channel strategy across paid media, CRM, email, influencer, and showroom campaigns. The brand’s transition supported both national showroom sales and inbound digital growth through content, automation, and lifecycle strategy.
Avison Young
Regional Marketing Strategy for Commercial Real Estate
Managed marketing for high value listings across Charleston’s office, retail, and industrial sectors. Created digital and print campaigns for both leasing and sales initiatives, partnered with national brands, and supported multi million dollar property launches through email, content, and CRM driven outreach. Tracked performance through campaign reporting and analytics to support broker strategy and lead generation.
