Building brands people choose.
Creating growth that lasts.
The strongest brands create more than demand. They shape perception, influence decisions, and build relationships people choose to return to. Whether serving consumers or businesses, meaningful marketing creates value long before it creates revenue.
I connect brand strategy, customer experience, and growth marketing to build brands people choose, strengthen customer relationships, and deliver measurable business impact.
SELECTED EXPERIENCE
Where performance meets human connection.
CAPABILITIES
Growth Strategy
Integrate acquisition, engagement, conversion, and retention into scalable growth systems.
Design customer journeys, segmentation, automation, and lifecycle programs that strengthen customer relationships and long-term value.
CRM & Lifecycle Marketing
Account-Based Marketing
Develop targeted programs that align marketing and sales to grow strategic accounts and accelerate pipeline.
Partnership Marketing
Create co-marketing campaigns, partner launches, and media partnerships that expand reach and engagement.
Go-to-Market Strategy
Position products and campaigns for successful launches through integrated messaging, enablement, and cross-functional execution.
Analytics & Operations
Connect platforms, reporting, attribution, and automation to improve performance and support smarter business decisions.
SELECTED WORK
Dual-Market
Go-to-Market Strategy
Built two distinct go-to-market strategies for medical and fitness audiences, connecting product marketing, lifecycle campaigns, partnerships, and account-based growth into one scalable commercial system.
GTM • ABM • Partnerships • CRM • Lifecycle
U.S. Market Launch & Brand Growth
Led the U.S. launch of a global luxury bathware brand, developing the go-to-market strategy, brand positioning, digital ecosystem, media partnerships, and sales enablement that established market presence and accelerated growth.
GTM • Brand Strategy • Media Relations • Sales Enablement
Marketing Operations & Growth Systems
Modernized marketing infrastructure by connecting CRM, reporting, attribution, automation, and customer journeys into a scalable growth system across B2B and B2C business lines.
Operations • HubSpot • Analytics • Automation • Attribution
Growth isn't built through one campaign.
It's built through connected strategy.
I help organizations connect strategy, customer experience, data, and technology across the customer lifecycle to build scalable growth systems.
From go-to-market strategy and lifecycle marketing to partnerships, CRM, and marketing operations, I turn complexity into clarity and strategy into measurable business impact.