Avison Young

2019 - 2022

Regional Campaigns and Brand Visibility for Commercial Real Estate

At Avison Young, I led full scale marketing strategy across Charleston’s commercial real estate portfolio, supporting listings across retail, office, and industrial sectors. I partnered directly with brokers and brand clients to develop tailored content, optimize digital presence, and drive both leasing and sales activity for multi million dollar properties through CRM engagement, campaign outreach, and cross channel marketing.

Client Partnerships

Campaign & Brand Execution

  • Directed and produced content for listing launches, brand partnerships, and regional campaigns

  • Collaborated with client partners like Thrive Co-Working, Serendipity Labs, and World Trade Center Charleston on branded content, web design, and marketing strategy

  • Led creative direction for photography, drone footage, video, and signage, often capturing and editing visual assets in-house

  • Created and deployed email campaigns to support listings, events, and property outreach

  • Delivered monthly, quarterly, and annual reporting on KPIs, lead activity, CRM engagement, and market performance

  • Managed CRM workflows and broker communications using Salesforce and Pardot