MY WORK
Where brand strategy
meets measurable growth.
The strongest brands do more than promote products or services. They shape perceptions, influence decisions, and create meaningful experiences that people choose to become part of. Whether the audience is a consumer, patient, member, franchise owner, or business leader, successful marketing connects human behavior with measurable business growth.My work combines brand strategy and creative marketing with CRM, customer journey design, analytics, retention, and revenue operations to build marketing that earns attention, changes behavior, and delivers measurable business impact.
B2B + B2C LUXURY HOME & INTERIOR DESIGN
DADO
BRAND STRATEGY & POSITIONING
GO-TO-MARKET STRATEGY
INTEGRATED GROWTH MARKETING
E-COMMERCE & TRADE MARKETING
Led the U.S. market launch and growth strategy for a South African luxury bathware brand, connecting premium positioning with digital acquisition, e-commerce, trade marketing, partnerships, and customer experience. The integrated strategy increased revenue by 40% while doubling organic website traffic.
seca
B2B HEALTH TECHNOLOGY · MEDICAL DEVICES + SAAS
GTM (GO-TO-MARKET) STRATEGY
PRODUCT & SAAS MARKETING
ABM (ACCOUNT-BASED MARKETING)
CRM & LIFECYCLE STRATEGY
Led GTM strategy for a connected health technology ecosystem spanning medical devices, SaaS, analytics, and digital health solutions. Built integrated programs across acquisition, lifecycle, partnerships, and sales enablement to strengthen demand and support growth across medical and fitness markets.
ProGreen
B2B + B2C HOME & COMMERCIAL SERVICES
MARKETING OPERATIONS & AUTOMATION
CRM & CUSTOMER JOURNEY STRATEGY
SALES ENABLEMENT & WORKFLOW OPTIMIZATION
PRODUCT + SERVICE GROWTH STRATEGY
Built the marketing operations infrastructure behind a growing home and commercial services business, connecting CRM, lead management, automation, customer journeys, attribution, and reporting to reduce manual work, strengthen sales follow-up, and create greater visibility across the funnel.
B2B LUXURY COMMERCIAL REAL ESTATE
Avison Young
INTEGRATED MARKETING STRATEGY
ACCOUNT-BASED MARKETING
BUSINESS DEVELOPMENT MARKETING
CAMPAIGNS & CLIENT ENGAGEMENT
Developed integrated B2B marketing programs that connected brand strategy, CRM, business development, and account-based campaigns to generate qualified opportunities and support leasing and investment transactions across office, industrial, retail, and mixed-use commercial real estate in Charleston, SC.
EMAIL & NEWSLETTERS
LIFECYCLE & CRM
CAMPAIGNS & GTM
BRAND & CONTENT
WORK BY EXPERTISE