MY WORK
Where brand strategy
meets measurable growth.
The strongest brands do more than promote products or services. They shape perceptions, influence decisions, and create meaningful experiences that people choose to become part of. Whether the audience is a consumer, patient, member, franchise owner, or business leader, successful marketing connects human behavior with measurable business growth.
My work combines brand strategy and creative marketing with CRM, customer journey design, analytics, retention, and revenue operations to build marketing that earns attention, changes behavior, and delivers measurable business impact.
01
seca
GO-TO-MARKET STRATEGY
SAAS AND PRODUCT MARKETING
ACCOUNT-BASED MARKETING
PARTNERSHIP MARKETING
CRM & LIFECYCLE
Led the go-to-market strategy for a connected health technology ecosystem combining medical devices, SaaS software, analytics platforms, and digital health solutions for medical and fitness audiences.
02
ProGreen
B2B BRAND MARKETING
BUSINESS DEVELOPMENT MARKETING
ACCOUNT-BASED CAMPAIGNS
CRM & MARKETING AUTOMATION
COMMERCIAL REAL ESTATE MARKETING
Built a scalable marketing operations foundation by connecting CRM, workflow automation, customer journey optimization, attribution, and reporting to improve lead management, strengthen sales efficiency, and create greater visibility across the customer lifecycle.
03
DADO
BRAND STRATEGY & POSITIONING
GO-TO-MARKET STRATEGY
INTEGRATED GROWTH MARKETING
LUXURY CUSTOMER EXPERIENCE
PARTNER & TRADE MARKETING
Launched and grew the United States market for a South African luxury bathware brand through brand strategy, positioning, digital marketing, and partner engagement, increasing revenue by 40 percent while doubling organic website traffic.
04
Avison Young
B2B BRAND STRATEGY
ACCOUNT-BASED MARKETING
BUSINESS DEVELOPMENT
CRM & AUTOMATION
INTEGRATED CAMPAIGNS
Developed integrated B2B marketing programs that connected brand strategy, CRM, business development, and account-based campaigns to generate qualified opportunities and support leasing and investment transactions across office, industrial, retail, and mixed-use commercial real estate in Charleston, SC.