BREE PAXTON

GROWTH MARKETING  •  BRAND STRATEGY  •  STORYTELLING

I turn brand
connection into
measurable growth.

Experience Across Wellness, Healthcare,
Luxury & Performance Brands

Strategy rooted in both performance
and human connection.

I build integrated marketing ecosystems across acquisition, CRM, lifecycle, partnerships, paid media, and conversion strategy designed to drive measurable business growth across both B2B and B2C brands.

Full Funnel Growth

From campaign messaging to creative direction and customer experience, I develop emotionally resonant brands that strengthen audience connection while supporting long term growth and retention.

Brand Storytelling & Positioning

I translate analytics into actionable growth strategy through KPI reporting, funnel optimization, experimentation, lead generation, and performance analysis across multi channel campaigns.

Strategy Backed by Data

Selected Work

DADO

LUXURY BRAND • US MARKET EXPANSION & DIGITAL TRANSFORMATION

Transformed DADO from a South African luxury showroom brand into a scalable US growth ecosystem through integrated brand strategy, ecommerce development, lifecycle marketing, SEO, partnerships, CRM infrastructure, and cross functional collaboration with national showroom and sales teams supporting supporting national B2B showroom expansion and B2C ecommerce growth.

112% Organic Traffic Growth

Lifecycle & CRM Infrastructure

National Editorial & Showroom Partnerships

View Case Study ->

seca

HEALTH TECHNOLOGY • B2B SAAS ENABLEMENT • GLOBAL PARTNERSHIPS

Led integrated B2B growth campaigns across seca’s medical and fitness business lines, helping reposition the brand beyond hardware into a connected health technology ecosystem powered by software, data, integrations, and actionable insights.

Be More Functional Medicine Campaign

Matrix Fitness PACE Launch

EGYM Partnership & Connected Fitness

Lead Generation & Pipeline Growth

View Case Study ->

Sprinturf + ProGreen

CRM SYSTEMS • LIFECYCLE MARKETING • AI ENABLED GROWTH

Built and scaled a new HubSpot ecosystem across CRM, lifecycle automation, lead generation, AI scheduling, chatbot support, funnel optimization, and AI search visibility to improve lead capture, sales efficiency, and marketing performance.

HubSpot CRM Launch & Optimization

AI Chatbot & Scheduling Automation

Lead Generation & Funnel Visibility

AEO & AI Search Optimization

View Case Study ->

Building brands people feel.

Backed by data, driven by culture.

The strongest brands are built through both emotional connection and strategic clarity.

My work blends storytelling, systems, lifecycle marketing, CRM infrastructure, partnerships, and GTM execution to build growth ecosystems designed to scale sustainably and resonate deeply.