BREE PAXTON
GROWTH MARKETING • BRAND STRATEGY • GTM STRATEGYTurning brand connection
into measurable growth.
Experience Across Wellness, Healthcare,
Luxury & Performance Brands
Strategy rooted in both performance
and human connection.
I build integrated marketing ecosystems across acquisition, CRM, lifecycle, partnerships, paid media, and conversion strategy designed to drive measurable business growth across B2B & B2C brands.
Full Funnel
Growth
From campaign messaging to creative direction and customer experience, I develop emotionally resonant brands that strengthen audience connection while supporting long term growth and retention.
Brand Storytelling
& Positioning
I translate analytics into actionable growth strategy through KPI reporting, funnel optimization, experimentation, lead generation, and performance analysis across multi channel campaigns.
Strategy Backed by Data
Sprinturf + ProGreen
Growth Systems, CRM & Lifecycle Marketing
Challenge
Sprinturf and ProGreen served distinct residential, commercial, and resort audiences with different buying journeys, but marketing and sales processes lacked the infrastructure needed to efficiently nurture, qualify, and convert leads at scale.
Solution
Developed a growth-focused lifecycle strategy that aligned marketing, sales, CRM, automation, and lead management to improve visibility across the customer journey and support revenue growth.
Execution
Built and optimized HubSpot workflows, lead routing, automation, segmentation, attribution reporting, sales enablement processes, chatbot experiences, and booking systems. Created scalable frameworks that improved lead management while reducing manual effort across teams.
Impact
Improved lead qualification, accelerated follow-up processes, increased visibility into funnel performance and attribution, and established the operational infrastructure needed to support scalable growth across multiple business segments.
Detailed case study available for qualified employers, consulting prospects, and interview discussions.
DADO
Brand Launch, Growth Marketing & Revenue Expansion
Challenge
As a luxury European bathware brand entering the U.S. market, DADO needed to build awareness, establish market presence, and generate demand across both B2B and direct-to-consumer channels while competing against established industry leaders.
Solution
Developed an integrated growth strategy combining brand positioning, performance marketing, CRM, partnerships, content, SEO, and retailer support to drive awareness, engagement, and revenue growth.
Execution
Led multi-channel marketing initiatives across Google Ads, Meta, email marketing, CRM, SEO, public relations, influencer partnerships, website optimization, dealer support, trade shows, and product launches. Built scalable systems to support both consumer demand generation and channel partner growth.
Impact
Contributed to significant revenue growth, expanded brand visibility across the U.S. market, increased website traffic and lead generation, strengthened retailer partnerships, and established a foundation for long-term brand expansion.
Detailed case study available for qualified employers, consulting prospects, and interview discussions.
seca
Strategic Partner Launch, Market Expansion & SaaS Product Marketing
Challenge
seca had deep credibility in medical-grade body composition, but expanding into the fitness market required a sharper story for a new audience. The brand needed to translate clinical precision into a growth narrative that resonated with gyms, studios, wellness centers, and performance-driven businesses.
Solution
Developed a dual-market strategy that positioned seca as a connected ecosystem across hardware, software, analytics, and lifecycle engagement. The messaging connected medical precision with fitness engagement, member retention, and business intelligence.
Execution
Supported the Matrix Fitness x seca partner launch at HFA through audience-specific messaging, product education, sales enablement, and demand generation. Positioned seca myAnalytics as the member-facing app for gym members, patients, and individual clients, and seca Analytics 125 as the business-facing platform for clinics, gyms, and wellness teams.
Impact
Strengthened seca’s fitness market expansion, clarified the software story for medical and fitness buyers, improved sales enablement, and created a stronger demand generation narrative around product adoption, pipeline growth, lead quality, and measurable outcomes.
PARTNER GTM LAUNCH | FITNESS MARKET EXPANSION | MEMBER + BUSINESS SOFTWARE | MEDICAL + FITNESS STRATEGY | DEMAND GEN + PIPELINE GROWTH
Full strategic breakdown and detailed case study available for qualified employers, consulting prospects, and interview discussions.
Building brands people feel.
Backed by data, driven by culture.
The strongest brands are built through both emotional connection and strategic clarity.
My work blends storytelling, systems, lifecycle marketing, CRM infrastructure, partnerships, and GTM execution to build growth ecosystems designed to scale sustainably and resonate deeply.